:root {
  --ink: #171717;
  --muted: #62615f;
  --paper: #fffdf8;
  --white: #ffffff;
  --yellow: #ffd31f;
  --yellow-soft: #fff2b4;
  --lilac: #bea6ff;
  --lilac-soft: #f0eaff;
  --blue: #70b9ff;
  --blue-soft: #e4f3ff;
  --line: rgba(23, 23, 23, 0.14);
  --shadow: 0 20px 60px rgba(38, 32, 22, 0.12);
  --page: min(100% - 48px, 1360px);
  --radius: 26px;
  font-family: Inter, "Helvetica Neue", Helvetica, Arial, sans-serif;
  color: var(--ink);
  background: var(--paper);
  font-synthesis: none;
  text-rendering: optimizeLegibility;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 90px;
  overflow-x: hidden;
}

body {
  margin: 0;
  min-width: 320px;
  min-height: 100vh;
  overflow-x: hidden;
  background:
    radial-gradient(circle at 6% 4%, rgba(255, 211, 31, 0.1), transparent 25rem),
    var(--paper);
  color: var(--ink);
  -webkit-font-smoothing: antialiased;
}

body::before {
  position: fixed;
  z-index: -1;
  inset: 0;
  background:
    radial-gradient(circle at calc(8% + var(--ambient-x, 0%)) calc(10% + var(--ambient-y, 0%)), rgba(255, 211, 31, 0.1), transparent 28rem),
    radial-gradient(circle at calc(88% - var(--ambient-x, 0%)) 22%, rgba(112, 185, 255, 0.08), transparent 30rem),
    radial-gradient(circle at 60% calc(88% - var(--ambient-y, 0%)), rgba(190, 166, 255, 0.08), transparent 32rem);
  content: "";
  pointer-events: none;
  transition: opacity 500ms ease;
}

body.menu-open {
  overflow: hidden;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
select,
textarea {
  font: inherit;
}

button,
a,
input,
select,
textarea {
  -webkit-tap-highlight-color: transparent;
}

:focus-visible {
  outline: 3px solid var(--blue);
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  z-index: 999;
  top: 12px;
  left: 12px;
  padding: 12px 18px;
  border-radius: 999px;
  background: var(--ink);
  color: white;
  transform: translateY(-160%);
  transition: transform 180ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

.scroll-progress {
  position: fixed;
  z-index: 150;
  inset: 0 0 auto;
  height: 3px;
  pointer-events: none;
}

.scroll-progress span {
  display: block;
  width: 100%;
  height: 100%;
  background: linear-gradient(90deg, var(--yellow), var(--lilac), var(--blue));
  transform: scaleX(0);
  transform-origin: left;
}

.section-shell {
  width: var(--page);
  margin-inline: auto;
}

.site-header {
  position: sticky;
  z-index: 100;
  top: 0;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 72px;
  padding: 10px max(24px, calc((100vw - 1360px) / 2));
  border-bottom: 1px solid transparent;
  background: rgba(255, 253, 248, 0.78);
  backdrop-filter: blur(18px) saturate(1.2);
  transition: min-height 240ms ease, border-color 240ms ease, box-shadow 240ms ease;
}

.site-header.is-scrolled {
  min-height: 66px;
  border-color: var(--line);
  box-shadow: 0 12px 34px rgba(45, 40, 29, 0.06);
}

.wordmark {
  justify-self: start;
  font-size: 1.1rem;
  font-weight: 900;
  letter-spacing: -0.055em;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: clamp(18px, 2.4vw, 34px);
  font-size: 0.84rem;
  font-weight: 700;
}

.site-nav a,
.site-footer a {
  position: relative;
}

.site-nav a::after,
.site-footer div > a:not(.back-to-top)::after {
  position: absolute;
  right: 0;
  bottom: -6px;
  left: 0;
  height: 1px;
  background: currentColor;
  content: "";
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 200ms ease;
}

.site-nav a:hover::after,
.site-nav a[aria-current]::after,
.site-footer div > a:hover::after {
  transform: scaleX(1);
  transform-origin: left;
}

.header-cta {
  justify-self: end;
}

.menu-toggle {
  display: none;
  border: 0;
  background: transparent;
  color: var(--ink);
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 46px;
  gap: 14px;
  padding: 0 22px;
  border: 1px solid transparent;
  border-radius: 999px;
  font-size: 0.88rem;
  font-weight: 800;
  cursor: pointer;
  transition: transform 220ms cubic-bezier(0.2, 0.8, 0.2, 1), box-shadow 220ms ease,
    background-color 220ms ease;
}

.button i {
  font-size: 0.78rem;
  transition: transform 220ms ease;
}

.button:hover {
  transform: translateY(-3px);
}

.button:hover i {
  transform: translateX(3px);
}

.button--yellow {
  border-color: rgba(186, 145, 0, 0.25);
  background: var(--yellow);
  box-shadow: 0 10px 30px rgba(255, 211, 31, 0.18);
}

.button--yellow:hover {
  box-shadow: 0 15px 34px rgba(255, 211, 31, 0.34);
}

.button--outline {
  border-color: rgba(23, 23, 23, 0.5);
  background: rgba(255, 255, 255, 0.58);
}

.button--outline:hover {
  background: white;
}

.button--dark {
  background: var(--ink);
  color: white;
}

.hero {
  display: grid;
  grid-template-columns: minmax(410px, 0.78fr) minmax(570px, 1.22fr);
  align-items: start;
  min-height: 760px;
  gap: clamp(24px, 3.5vw, 64px);
  padding-block: clamp(78px, 7vw, 102px) 54px;
}

.hero-copy {
  position: relative;
  z-index: 2;
  padding-top: 18px;
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 22px;
  font-size: 0.69rem;
  font-weight: 900;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.eyebrow > span {
  width: 22px;
  height: 2px;
  background: currentColor;
}

.hero h1 {
  max-width: 700px;
  margin: 0;
  font-size: clamp(4.5rem, 6.75vw, 6.75rem);
  font-weight: 900;
  letter-spacing: -0.075em;
  line-height: 0.88;
}

.hero-line {
  position: relative;
  display: block;
  width: max-content;
  max-width: 100%;
  white-space: nowrap;
}

.hero-line--accent::after {
  position: absolute;
  right: 0.05em;
  bottom: -0.04em;
  left: 0.04em;
  height: 0.08em;
  border-radius: 999px;
  background: var(--lilac);
  content: "";
}

.hero-intro {
  max-width: 545px;
  margin: 26px 0 0;
  color: #373634;
  font-size: clamp(0.96rem, 1.1vw, 1.12rem);
  line-height: 1.55;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 26px;
}

.availability {
  display: flex;
  align-items: flex-start;
  max-width: 490px;
  gap: 12px;
  margin: 27px 0 0;
  color: var(--muted);
  font-size: 0.79rem;
  line-height: 1.45;
}

.availability i {
  margin-top: 2px;
  color: var(--ink);
}

.hero-visual {
  position: relative;
  height: 620px;
  min-height: 620px;
  container-type: size;
  isolation: isolate;
  perspective: 1200px;
}

.hero-visual::before {
  position: absolute;
  z-index: -2;
  inset: -16% -30% -18% -12%;
  border-radius: 50%;
  background: radial-gradient(circle at 45% 48%, rgba(190, 166, 255, 0.26), transparent 45%),
    radial-gradient(circle at 80% 35%, rgba(112, 185, 255, 0.22), transparent 40%),
    radial-gradient(circle at 25% 75%, rgba(255, 211, 31, 0.2), transparent 38%);
  content: "";
  filter: blur(22px);
}

.hero-slice {
  position: absolute;
  top: 50%;
  height: 78%;
  overflow: hidden;
  border-radius: 3px;
  background: #171717;
  box-shadow: var(--shadow);
  clip-path: polygon(8% 0, 100% 0, 92% 100%, 0 100%);
  opacity: 1;
  transform: translateY(calc(-50% + var(--lift, 0px))) rotate(var(--rotate)) translate3d(var(--tx, 0), var(--ty, 0), 0);
  transition: opacity 700ms ease, transform 700ms cubic-bezier(0.16, 1, 0.3, 1), filter 300ms ease;
  will-change: transform;
}

.js .hero-slice {
  opacity: 0;
  transform: translateY(-43%) rotate(var(--rotate)) translate3d(var(--tx, 0), var(--ty, 0), 0);
}

.js.page-ready .hero-slice {
  opacity: 1;
  transform: translateY(calc(-50% + var(--lift, 0px))) rotate(var(--rotate)) translate3d(var(--tx, 0), var(--ty, 0), 0);
}

.hero-slice:hover {
  --lift: -9px;
  filter: saturate(1.08) contrast(1.04);
}

.hero-slice--1 { transition-delay: 100ms; }
.hero-slice--2 { transition-delay: 160ms; }
.hero-slice--3 { transition-delay: 220ms; }
.hero-slice--4 { transition-delay: 280ms; }
.hero-slice--5 { transition-delay: 340ms; }

.hero-slice img {
  position: absolute;
  top: 50%;
  left: calc(-1 * var(--slice-left) * 1cqw);
  width: 100cqw;
  max-width: none;
  height: 96cqh;
  object-fit: cover;
  object-position: 50% 50%;
  filter: saturate(1.05) contrast(1.05);
  transform: translateY(-50%);
}

.hero-slice--1 {
  --rotate: -0.8deg;
  --slice-left: 0;
  left: 0;
  width: 15%;
  height: 68%;
}

.hero-slice--2 {
  --rotate: -0.5deg;
  --slice-left: 16;
  z-index: 2;
  left: 16%;
  width: 18%;
  height: 82%;
}

.hero-slice--3 {
  --rotate: 0deg;
  --slice-left: 35;
  z-index: 4;
  left: 35%;
  width: 23%;
  height: 96%;
}

.hero-slice--4 {
  --rotate: 0.5deg;
  --slice-left: 59;
  z-index: 3;
  left: 59%;
  width: 21%;
  height: 84%;
}

.hero-slice--5 {
  --rotate: 0.8deg;
  --slice-left: 81;
  left: 81%;
  width: 19%;
  height: 72%;
}

.services {
  padding-block: 62px 68px;
  border-top: 1px solid var(--line);
}

.section-lead h2 {
  margin: 0;
  text-align: center;
  font-size: clamp(2rem, 3vw, 3.35rem);
  letter-spacing: -0.055em;
  line-height: 1;
}

.lilac-text {
  color: #9d81ef;
}

.blue-text {
  color: #4ea6ec;
}

.yellow-text {
  color: #e5b600;
}

.services-grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  margin-top: 46px;
}

.service {
  display: grid;
  place-items: center;
  min-height: 122px;
  padding: 14px;
  border-right: 1px solid var(--line);
  border-radius: 12px;
  text-align: center;
  transition: background-color 240ms ease, transform 240ms cubic-bezier(0.2, 0.8, 0.2, 1);
}

.service:hover {
  background: rgba(255, 255, 255, 0.7);
  transform: translateY(-4px);
}

.service:last-child {
  border-right: 0;
}

.service i {
  margin-bottom: 14px;
  font-size: 1.55rem;
  transition: transform 260ms ease, color 260ms ease;
}

.service:hover i {
  color: #9d81ef;
  transform: translateY(-5px) rotate(-4deg);
}

.service h3 {
  margin: 0;
  font-size: 0.9rem;
  line-height: 1.18;
}

.audience-paths {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-block: 1px solid var(--line);
}

.path {
  min-width: 0;
  padding: clamp(56px, 5vw, 78px) max(28px, calc((100vw - 1360px) / 2));
}

.path--universities {
  padding-right: clamp(44px, 6vw, 92px);
  background: linear-gradient(135deg, #fff8d7 0%, #fffdf8 72%);
}

.path--brands {
  padding-left: clamp(44px, 6vw, 92px);
  background: linear-gradient(135deg, #fffdf8 5%, var(--lilac-soft) 54%, var(--blue-soft) 100%);
}

.path-icon {
  display: grid;
  width: 54px;
  height: 54px;
  place-items: center;
  border-radius: 50%;
  font-size: 1.05rem;
}

.path-icon--yellow {
  background: var(--yellow);
}

.path-icon--lilac {
  background: var(--lilac);
}

.path h2 {
  max-width: 660px;
  margin: 48px 0 12px;
  font-size: clamp(3rem, 4.25vw, 4.65rem);
  letter-spacing: -0.07em;
  line-height: 0.92;
}

.path-kicker {
  margin: 0 0 22px;
  font-size: 1.02rem;
  font-weight: 900;
}

.path-copy {
  max-width: 590px;
  min-height: 106px;
  margin: 0;
  color: #494744;
  font-size: 0.95rem;
  line-height: 1.55;
}

.process-label {
  margin: 52px 0 28px;
  font-weight: 900;
  letter-spacing: -0.01em;
}

.process-label b {
  margin-inline: 8px;
  color: #aaa7a0;
}

.process-line {
  position: relative;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}

.process-line--lilac {
  grid-template-columns: repeat(4, 1fr);
}

.process-line::before {
  position: absolute;
  top: 12px;
  right: 0;
  left: 0;
  height: 1px;
  background: rgba(23, 23, 23, 0.24);
  content: "";
}

.process-line article {
  position: relative;
  padding-top: 44px;
}

.process-line article > span {
  position: absolute;
  z-index: 2;
  top: 2px;
  left: 0;
  display: grid;
  width: 21px;
  height: 21px;
  place-items: center;
  border-radius: 50%;
  box-shadow: 0 0 0 8px var(--paper);
  font-size: 0;
}

.process-line--yellow article > span {
  background: var(--yellow);
  box-shadow: 0 0 0 8px #fff9de;
}

.process-line--lilac article > span {
  background: var(--lilac);
  box-shadow: 0 0 0 8px #f7f3ff;
}

.process-line article i {
  display: block;
  margin-bottom: 16px;
  font-size: 1.3rem;
}

.process-line h3 {
  margin: 0 0 10px;
  font-size: 0.82rem;
}

.process-line p {
  margin: 0;
  color: var(--muted);
  font-size: 0.73rem;
  line-height: 1.45;
}

.work-section {
  padding-block: 70px 52px;
  background: var(--paper);
}

.work-heading {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: 30px;
}

.work-heading h2,
.founders h2 {
  margin: 0;
  font-size: clamp(2.5rem, 4vw, 4.35rem);
  letter-spacing: -0.065em;
  line-height: 0.98;
}

.work-controls,
.testimonial-controls {
  display: flex;
  gap: 10px;
}

.work-controls button,
.testimonial-controls button,
.back-to-top {
  display: grid;
  width: 44px;
  height: 44px;
  place-items: center;
  border: 1px solid var(--line);
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.75);
  color: var(--ink);
  cursor: pointer;
  transition: transform 180ms ease, background 180ms ease;
}

.work-controls button:hover,
.testimonial-controls button:hover,
.back-to-top:hover {
  background: var(--yellow);
  transform: translateY(-2px);
}

.work-track {
  display: grid;
  grid-auto-columns: minmax(290px, 25vw);
  grid-auto-flow: column;
  gap: 12px;
  overflow-x: auto;
  overscroll-behavior-inline: contain;
  padding-inline: max(24px, calc((100vw - 1360px) / 2));
  padding-bottom: 24px;
  scroll-padding-inline: max(24px, calc((100vw - 1360px) / 2));
  scroll-snap-type: inline mandatory;
  scrollbar-width: none;
}

.work-track::-webkit-scrollbar {
  display: none;
}

.work-card {
  position: relative;
  min-width: 0;
  scroll-snap-align: start;
  transition: transform 420ms cubic-bezier(0.16, 1, 0.3, 1);
}

.work-card:hover {
  transform: translateY(-7px);
}

.work-card img {
  width: 100%;
  height: clamp(360px, 31vw, 470px);
  border-radius: 5px;
  object-fit: cover;
  background: #ece9e2;
  transition: transform 500ms cubic-bezier(0.2, 0.8, 0.2, 1), filter 500ms ease;
}

.work-card:hover img {
  filter: saturate(1.06);
  transform: scale(1.012);
}

.work-card--social img {
  object-position: top;
}

.work-card--poster img {
  object-position: center 16%;
}

.work-index {
  position: absolute;
  z-index: 2;
  top: 14px;
  left: 16px;
  color: white;
  font-family: Georgia, serif;
  font-size: 2.4rem;
  text-shadow: 0 2px 12px rgba(0, 0, 0, 0.5);
}

.work-card h3 {
  margin: 18px 0 5px;
  font-size: 1rem;
}

.work-card p {
  margin: 0;
  color: var(--muted);
  font-size: 0.8rem;
}

.drag-note {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  margin: 30px 24px 0;
  color: var(--muted);
  font-size: 0.78rem;
}

.proof-band {
  display: grid;
  grid-template-columns: 0.76fr 1.24fr;
  gap: 70px;
  padding: clamp(58px, 5vw, 76px) max(24px, calc((100vw - 1360px) / 2));
  background: linear-gradient(100deg, #fff1a7 0%, #fffdf8 44%, #efe6ff 72%, #dcefff 100%);
}

.proof-metric strong {
  display: block;
  font-size: clamp(4.8rem, 7.4vw, 8rem);
  font-weight: 900;
  letter-spacing: -0.085em;
  line-height: 0.8;
}

.proof-metric h2 {
  margin: 14px 0 20px;
  font-size: clamp(1.8rem, 2.7vw, 2.9rem);
  letter-spacing: -0.05em;
}

.proof-metric > p:last-child {
  max-width: 490px;
  margin: 0;
  color: var(--muted);
  line-height: 1.55;
}

.testimonial {
  align-self: center;
  padding-left: clamp(0px, 4vw, 70px);
  border-left: 1px solid var(--line);
}

.testimonial-label {
  margin: 0 0 28px;
  font-weight: 900;
}

.testimonial blockquote {
  min-height: 106px;
  margin: 0;
  font-size: clamp(1.35rem, 2vw, 2.15rem);
  font-weight: 700;
  letter-spacing: -0.04em;
  line-height: 1.15;
}

.testimonial-meta {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 24px;
  margin-top: 28px;
  padding-top: 20px;
  border-top: 1px solid var(--line);
}

.testimonial-meta strong,
.testimonial-meta span {
  display: block;
}

.testimonial blockquote,
.testimonial-meta {
  transition: opacity 160ms ease, transform 160ms ease;
}

.testimonial.is-changing blockquote,
.testimonial.is-changing .testimonial-meta {
  opacity: 0;
  transform: translateY(6px);
}

.testimonial-meta strong {
  font-size: 0.92rem;
}

.testimonial-meta span {
  margin-top: 5px;
  color: var(--muted);
  font-size: 0.78rem;
}

.founders {
  padding-block: 76px 84px;
}

.founders-heading {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: end;
  gap: 62px;
}

.founders-heading .eyebrow {
  grid-column: 1 / -1;
  margin-bottom: -36px;
}

.founders-heading > p:last-child {
  max-width: 520px;
  justify-self: end;
  margin: 0;
  color: var(--muted);
  font-size: 1rem;
  line-height: 1.6;
}

.founder-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(44px, 5vw, 78px);
  margin-top: 54px;
}

.founder {
  display: grid;
  grid-template-columns: minmax(150px, 215px) 1fr;
  align-items: center;
  gap: 28px;
}

.founder img {
  width: 100%;
  height: auto;
  aspect-ratio: 1;
  border-radius: 50%;
  object-fit: cover;
  box-shadow: 0 0 0 1px var(--line);
}

.founder h3 {
  margin: 0;
  font-size: 1.5rem;
  letter-spacing: -0.04em;
}

.founder-role {
  margin: 7px 0 18px;
  color: var(--muted);
  font-size: 0.79rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.05em;
}

.founder div > p:not(.founder-role):not(.founder-proof) {
  margin: 0;
  color: #4b4945;
  font-size: 0.91rem;
  line-height: 1.55;
}

.founder-proof {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  margin-top: 18px;
  color: var(--black);
  font-size: 0.8rem;
  font-weight: 900;
}

.contact {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: clamp(52px, 7vw, 110px);
  padding: clamp(62px, 6vw, 86px) max(24px, calc((100vw - 1360px) / 2));
  background:
    radial-gradient(circle at 9% 100%, rgba(255, 211, 31, 0.72), transparent 42%),
    radial-gradient(circle at 55% 15%, rgba(255, 247, 191, 0.9), transparent 36%),
    linear-gradient(110deg, #fff0a5 0%, #fffdf8 45%, #edddff 72%, #dbeeff 100%);
}

.contact-copy h2 {
  margin: 0 0 28px;
  font-size: clamp(3.8rem, 5.7vw, 6rem);
  font-weight: 900;
  letter-spacing: -0.075em;
  line-height: 0.86;
}

.contact-copy > p:not(.eyebrow) {
  max-width: 500px;
  margin: 10px 0 0;
  color: #4f4b43;
  line-height: 1.52;
}

.contact address {
  display: grid;
  gap: 14px;
  margin-top: 28px;
  font-size: 0.9rem;
  font-style: normal;
  font-weight: 800;
}

.contact address a,
.contact address span {
  display: flex;
  align-items: center;
  gap: 12px;
}

.contact address i {
  width: 18px;
  text-align: center;
}

.enquiry-form {
  align-self: center;
  padding: clamp(22px, 2.7vw, 34px);
  border: 1px solid rgba(255, 255, 255, 0.86);
  border-radius: 24px;
  background: rgba(255, 255, 255, 0.66);
  box-shadow: 0 24px 70px rgba(69, 56, 41, 0.12);
  backdrop-filter: blur(18px);
}

.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
}

.enquiry-form label {
  display: grid;
  gap: 8px;
  margin-bottom: 14px;
}

.enquiry-form label > span {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  clip-path: inset(50%);
  white-space: nowrap;
}

.enquiry-form input,
.enquiry-form select,
.enquiry-form textarea {
  width: 100%;
  border: 1px solid rgba(23, 23, 23, 0.13);
  border-radius: 10px;
  background: rgba(255, 255, 255, 0.78);
  color: var(--ink);
  transition: border-color 180ms ease, background 180ms ease, box-shadow 180ms ease;
}

.enquiry-form input,
.enquiry-form select {
  height: 52px;
  padding-inline: 15px;
}

.enquiry-form textarea {
  min-height: 132px;
  resize: vertical;
  padding: 15px;
}

.enquiry-form input:focus,
.enquiry-form select:focus,
.enquiry-form textarea:focus {
  border-color: var(--lilac);
  outline: none;
  background: white;
  box-shadow: 0 0 0 4px rgba(190, 166, 255, 0.22);
}

.enquiry-form [aria-invalid="true"] {
  border-color: #b42121;
}

.form-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
}

.form-status {
  min-height: 22px;
  margin: 0;
  color: #514e49;
  font-size: 0.78rem;
}

.site-footer {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 74px;
  gap: 30px;
  padding-inline: max(24px, calc((100vw - 1360px) / 2));
  border-top: 1px solid var(--line);
  background: var(--paper);
  font-size: 0.77rem;
}

.site-footer p {
  margin: 0;
  color: var(--muted);
}

.site-footer > div {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: 24px;
}

.back-to-top {
  width: 36px;
  height: 36px;
  background: var(--ink);
  color: white;
}

.reveal {
  opacity: 1;
  transform: none;
}

.js .reveal,
.js .work-card,
.js .process-line article {
  opacity: 0;
  transform: translate3d(0, 18px, 0);
  transition: opacity 760ms ease var(--reveal-delay, 0ms),
    transform 760ms cubic-bezier(0.16, 1, 0.3, 1) var(--reveal-delay, 0ms);
  will-change: opacity, transform;
}

.js .reveal.is-visible,
.js .work-card.is-visible,
.js .process-line article.is-visible {
  opacity: 1;
  transform: translate3d(0, 0, 0);
  will-change: auto;
}

@media (max-width: 1120px) {
  :root {
    --page: min(100% - 36px, 980px);
  }

  .site-header {
    grid-template-columns: 1fr auto;
    padding-inline: 18px;
  }

  .site-nav {
    position: fixed;
    inset: 78px 14px auto;
    display: grid;
    gap: 0;
    padding: 14px;
    border: 1px solid var(--line);
    border-radius: 18px;
    background: rgba(255, 253, 248, 0.98);
    box-shadow: var(--shadow);
    opacity: 0;
    pointer-events: none;
    transform: translateY(-14px);
    transition: opacity 200ms ease, transform 200ms ease;
  }

  .site-nav a {
    padding: 16px 12px;
    border-bottom: 1px solid var(--line);
  }

  .site-nav a:last-child {
    border-bottom: 0;
  }

  .site-nav.is-open {
    opacity: 1;
    pointer-events: auto;
    transform: translateY(0);
  }

  .menu-toggle {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 10px 0 10px 14px;
    font-weight: 800;
  }

  .header-cta {
    display: none;
  }

  .hero {
    grid-template-columns: 1fr;
    min-height: auto;
    padding-top: 72px;
  }

  .hero-copy {
    max-width: 760px;
  }

  .hero h1 {
    font-size: clamp(4.7rem, 13vw, 7.8rem);
  }

  .hero-visual {
    width: min(100%, 800px);
    height: 610px;
    justify-self: center;
  }

  .services-grid {
    grid-template-columns: repeat(3, 1fr);
  }

  .service:nth-child(3) {
    border-right: 0;
  }

  .service:nth-child(-n + 3) {
    border-bottom: 1px solid var(--line);
  }

  .audience-paths {
    grid-template-columns: 1fr;
  }

  .path {
    padding-inline: max(28px, calc((100vw - 980px) / 2));
  }

  .path-copy {
    min-height: 0;
  }

  .path--brands {
    border-top: 1px solid var(--line);
  }

  .work-track {
    grid-auto-columns: minmax(330px, 46vw);
  }

  .proof-band {
    grid-template-columns: 1fr 1.2fr;
    gap: 50px;
  }

  .founder-grid {
    grid-template-columns: 1fr;
  }

  .founder {
    max-width: 780px;
  }

  .contact {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 720px) {
  :root {
    --page: min(100% - 32px, 620px);
  }

  .site-header {
    min-height: 68px;
  }

  .site-nav {
    top: 68px;
  }

  .hero {
    padding-block: 54px 72px;
  }

  .hero h1 {
    font-size: clamp(3.6rem, 18vw, 5.8rem);
    line-height: 0.88;
  }

  .hero-intro {
    font-size: 1rem;
  }

  .hero-actions {
    display: grid;
  }

  .hero-actions .button {
    width: 100%;
  }

  .hero-visual {
    width: calc(100% + 12px);
    height: 430px;
    min-height: 430px;
    margin-left: -6px;
  }

  .hero-slice {
    border-radius: 4px;
  }

  .services {
    padding-block: 72px;
  }

  .services-grid {
    grid-template-columns: repeat(2, 1fr);
    margin-top: 44px;
  }

  .service {
    border-bottom: 1px solid var(--line);
  }

  .service:nth-child(odd) {
    border-right: 1px solid var(--line);
  }

  .service:nth-child(even) {
    border-right: 0;
  }

  .service:nth-last-child(-n + 2) {
    border-bottom: 0;
  }

  .path {
    padding-block: 74px;
    padding-inline: 20px;
  }

  .path h2 {
    margin-top: 42px;
    font-size: clamp(3rem, 15vw, 5rem);
  }

  .process-label {
    margin-top: 58px;
    font-size: 0.9rem;
  }

  .process-line,
  .process-line--lilac {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .process-line::before {
    top: 0;
    bottom: 0;
    left: 10px;
    width: 1px;
    height: auto;
  }

  .process-line article {
    padding: 0 0 20px 52px;
  }

  .process-line article > span {
    top: 1px;
    left: 0;
  }

  .process-line article i {
    margin-bottom: 10px;
  }

  .work-section {
    padding-top: 76px;
  }

  .work-heading {
    align-items: center;
  }

  .work-heading h2 {
    font-size: 2.7rem;
  }

  .work-track {
    grid-auto-columns: minmax(280px, 82vw);
    padding-inline: 16px;
    scroll-padding-inline: 16px;
  }

  .work-card img {
    height: 430px;
  }

  .drag-note {
    text-align: center;
  }

  .proof-band {
    grid-template-columns: 1fr;
    gap: 56px;
    padding-inline: 20px;
  }

  .testimonial {
    padding-top: 48px;
    padding-left: 0;
    border-top: 1px solid var(--line);
    border-left: 0;
  }

  .testimonial blockquote {
    min-height: 150px;
  }

  .founders {
    padding-block: 84px;
  }

  .founders-heading {
    grid-template-columns: 1fr;
    gap: 26px;
  }

  .founders-heading .eyebrow {
    grid-column: auto;
    margin-bottom: 0;
  }

  .founders-heading > p:last-child {
    justify-self: start;
  }

  .founder-grid {
    margin-top: 60px;
  }

  .founder {
    grid-template-columns: 110px 1fr;
    align-items: start;
    gap: 22px;
  }

  .founder div > p:not(.founder-role):not(.founder-proof) {
    grid-column: 1 / -1;
  }

  .contact {
    padding-inline: 20px;
  }

  .contact-copy h2 {
    font-size: clamp(3.8rem, 17vw, 6rem);
  }

  .form-row {
    grid-template-columns: 1fr;
    gap: 0;
  }

  .form-footer {
    align-items: stretch;
    flex-direction: column;
  }

  .site-footer {
    grid-template-columns: 1fr auto;
    gap: 10px;
    padding-block: 22px;
  }

  .site-footer p {
    grid-column: 1 / -1;
    grid-row: 2;
  }

  .site-footer > div > a:not(.back-to-top) {
    display: none;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }

  .js .reveal,
  .js .work-card,
  .js .process-line article {
    opacity: 1;
    filter: none;
    transform: none;
  }

  .js .hero-slice {
    opacity: 1;
    filter: none;
    transform: translateY(-50%) rotate(var(--rotate));
  }
}